Dell Pins Hopes of Laptop Sales on Sexy Designs

Fall Fashions for Dell Laptops

Your inner fashionista might silently cheer, but your inner geek is likely to jeer. When launching a laptop line-up at an event this week in New York, Dell executives specifically declined to talk about the usual speeds and feeds, focusing instead on how the company’s “new” laptops will help you make a “fashion statement” and express the real you.

Actually, except for those all important (to Dell) makeovers, the laptops shown off at this week’s event were existing Inspiron (1750) and Studio models. Dell’s announcements for this fall’s fashion season really revolve around 212 (available now) different special laptop covers for sports fans, women who wear nail polish, fashion junkies, and those people who still have enough funds in the bank – despite the grim economy — to make bids at charity auctions. Adding an extra design to your laptop, according to Dell sales representatives, will run you between $40 to $80 depending on the design you choose.

Those in the laptop vanguard can select designs on Dell’s Studio Design site from trendy artistes such as Japanese graphic designer Takashi Kusui, skateboard maven Emil Kozak, American photographer Ben Grieme, and Finnish-born fashion illustrator Klaus Haapaniemi.